• Utility consumers

    Utility consumers

    The relationship between utilities and customers is an evolving one. This relationship, once considered to be straightforward, has become more…

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  • Business travelers

    Business travelers

    While behaviors and demographics are easy ways to segment a market, such approaches don’t delve deeply into what motivates the…

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  • Hispanic consumers

    Hispanic consumers

    Hispanics have been defined by demographics, country of origin, behaviors, and language usage. Now we’ve added motivations. Through our study,…

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  • Marketing executives

    Marketing executives

    How do you differ from your fellow marketers in how you get insights on your market? In this era of…

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