Unique shared-cost study offers innovative insights

Join our 10 th shared-cost multi-wave study that brings together new insights on the health attitudes, behaviors, demographics, and online and media usage of the growing 40 and older market now 63 per cent of the U.S. adult population.

For the cost of one focus group, you can insert your own question and receive responses from 2,000 respondents. The questionnaire in our multi-wave study covers topics ranging from sources of health information to diseases, use of drugs to risk tolerance, and BMI to health insurance.

Space is limited. We must have your commitment to participate by March 21, 2022. Strategic Directions Group, Inc. is certified as both a woman- and minority-owned company. Previous participants in our studies have include major companies in eye care, pharmaceuticals, health insurance, over-the-counter drugs, exercise equipment, durable medical goods, and other products and services targeting this demographic. Specific descriptions of our three separate health segmentations are found in our press kit. Learn more about us and our work here.

Find our questionnaire's contents here.


Deliverables for our 10 th study include:

Your proprietary question*
The questions in our questionnaire probing health issues.
One custom cross-tabulation of data including one of our three separate psychographic segmentations, Health, Health Information, or Health Compliance, extracted from over 200 attitude statements.
2,000 respondents 40 and older.
National probability sample based on sex, age, and region.
Copy of our most recent book, Health Motivations: 7 Dimensions That Shape America's Health.

Cost: $8,000.00
Additional cross-tabulation: $1,500.00
Custom report and consultation, prices available on request