Mature market

Over the past 25 years, 22,000 U.S. consumers 40 and older have participated in our comprehensive psychographic segmentation studies. Through these studies we have created nine separate segmentation strategies, including three on health.

Attitudinal research allows marketers to shape messages and create products appealing to their most profitable segments.

The nine segmentation strategies we’ve developed are on issues related to Lifestyle, Financial, Car Purchase, Car Maintenance, Food, Health, Health Information, Health Compliance, and Travel.

Detailed descriptions of our nine segmentation strategies and the demographics and behaviors related to them can be found in our book, Marketing to the Mindset of Boomers and Their Elders, available as a print or e-book at

Clearly the mature market is a highly important one. Currently, 75 percent of all new car sales are to those 40 and older, while women 55 to 64 spend 70 percent more on apparel than those in their 20s. Today the vast majority of those 40 and older have become technologically literate.

Tap our expertise in the U.S. mature market. We offer custom research—with the option of using our existing segments—as well as consulting on those 40 and older. We have made scores of speeches and presentations to organizations and corporations on our innovative work.

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